Thursday 2 September 2010 - Filed under Zara Clothing
Zara, a clothing company owned by Amancio Ortega, first opened its doors in Spain of ‘75. Zara is an innovative line that chooses to invest in opening new stores rather than spend money in advertisement. Their original approach to clothing manufacturing has allowed their stores to rapidly and successfully spread around the globe. Zara is able to get their products to consumers within an unheard of two to three weeks. Additionally, they are known for their unique designs and are considered by competitors as one of the most innovative and devastating retail stores in the entire world.
One of the top reasons Zara is such a success lies in the value and prices of their clothing. When compared to brands like H&M and Banana Republic, Zara Clothing is considerably more affordable while still offering the same quality of fashion.
Zara is able to get the most current fashions from the design stage to store shelves quicker than other clothing stores. While most stores take an average six to eight months, Zara Clothing manages to get their product in stores within a mere few weeks. This efficiency means that customers can have the most current styles available for purchase long before customers of other stores have access to the same fashions.
Another unique aspect of Zara’s company is the fact that they do not advertise. Instead, they pour all money directly back into the company by opening new stores in new locations. Although they may not have the trendy ads that Abercrombie & Fitch or American Eagle might splash throughout malls, Zara Clothing has managed to efficiently spread their business far and wide. Additionally, by directing their money flow back into the Zara Clothing, more funding is being used towards the clothing itself. This means that the clothing is of better quality and more attention is given to the quality of their products.
Zara has stores in counties all over the world. They are constantly opening new ones and becoming even more popular. With locations in almost every major city, you are bound to live closer to a Zara store than you may even realize. If for some reason you do not have access to a Zara store but want to begin incorporating their current fashion with your wardrobe, you can go online to browse their merchandise. With their speedy production, affordable pricing, quality clothing, and attention to product you will not fail to be pleased with your new Zara clothing.
2010-09-02 » Ekape